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Google Ad words are one of the best and effective means to be seen by customers at the very moment that they’re searching on Google for the things you offer. Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google Ad Words can help.

Your business gets found by people on Google precisely when they're searching for the things that you offer.

PPD is the one of the best options, if you are opting for digital marketing through Google Ad words. PPD (Pay per Day) is very much different from PPC (Pay per Click) in a way that PPD offers multiple benefits over PPC.

Note * PPD Ad words are on Per Day basis and not on Per Click Basis, thus no click report generated by Google are provided. Only if Customers opt for landing page version offered by Xtesia, a separate panel to view daily visits is provided. Also per Day basis is for commitment for Ads running between 18 to 24 hours per day, since all ads run on rotation basis.

Benefits of PPD Ad words over PPC Ad words
  • No Per Click Cost rather you pay for the display of your ad throughout the day.
  • Unlimited Clicks per Day.
  • No hassle to setup Ad words Account and Manage.
  • No hassle to keep track of Keywords Bidding and Negative Keywords.
  • PPD Campaigns are more Economical than PPC campaigns, since display durations are large.
  • PPD Campaigns are more effective than PPC since your ad is displayed for a larger period of time.

PPD Categorization

PPD packages have been categorized in two segments as per the industry:

Category A: All Industries except Travel & Tourism, Real Estate, IT Services, Consultants, Online Shopping, Education.

Category B:Travel & Tourism, Real Estate, IT Services, Consultants, Online Shopping, Education


Google Ads Positions

10 Keywords    Minimum Duration Period : 30days
  All India Location Based Global
Location of Ads Regular Position Regular Position Regular Position
Number of Ads 1 1 1
Category A Cost INR 460 Per Day INR 270 Per Day INR 740 Per Day
Category B Cost INR 760 Per Day INR 540 Per Day INR 1140 Per Day
Area Covered All India Any 6 Cities Global
Type of Keywords Keyword of Three or More Phrase
(e.g. properties in Noida)
Keyword of Three or More Phrase
(e.g. properties in Noida)
Keyword of Three or More Phrase
(e.g. properties in Noida)


25 Keywords    Minimum Duration Period : 30days
  All India Location Based Global
Location of Ads Regular Position Regular Position Regular Position
Number of Ads 1 1 1
Category A Cost INR 750 Per Day INR 460 Per Day INR 1340 Per Day
Category B Cost INR 1260 Per Day INR 840 Per Day INR 1800 Per Day
Area Covered All India Any 6 Cities Global
Type of Keywords Keyword of Three or More Phrase
(e.g. properties in Noida)
Keyword of Three or More Phrase
(e.g. properties in Noida)
Keyword of Three or More Phrase
(e.g. properties in Noida)


50 Keywords    Minimum Duration Period : 30days
  All India Location Based Global
Location of Ads Regular Position Regular Position Regular Position
Number of Ads 1 1 1
Category A Cost INR 1250 Per Day INR 750 Per Day INR 1800 Per Day
Category B Cost INR 1800 Per Day INR 1200 Per Day INR 2700 Per Day
Area Covered All India Any 6 Cities Global
Type of Keywords Keyword of Three or More Phrase
(e.g. properties in Noida)
Keyword of Three or More Phrase
(e.g. properties in Noida)
Keyword of Three or More Phrase
(e.g. properties in Noida)
10 Keywords    Minimum Duration Period : 30days
  All India Location Based Global
Location of Ads 60% in Top Three 60% in Top Three 60% in Top Three
Number of Ads 1 1 1
Category A Cost INR 900 Per Day INR 570 Per Day INR 1540 Per Day
Category B Cost INR 1530 Per Day INR 960 Per Day INR 2700 Per Day
Area Covered All India Any 6 Cities Global
Type of Keywords Keyword of Three or More Phrase
(e.g. properties in Noida)
Keyword of Three or More Phrase
(e.g. properties in Noida)
Keyword of Three or More Phrase
(e.g. properties in Noida)


25 Keywords    Minimum Duration Period : 30days
  All India Location Based Global
Location of Ads 60% in Top Three 60% in Top Three 60% in Top Three
Number of Ads 1 1 1
Category A Cost INR 1530 Per Day INR 960 Per Day INR 2700 Per Day
Category B Cost INR 2700 Per Day INR 1740 Per Day INR 4800 Per Day
Area Covered All India Any 6 Cities Global
Type of Keywords Keyword of Three or More Phrase
(e.g. properties in Noida)
Keyword of Three or More Phrase
(e.g. properties in Noida)
Keyword of Three or More Phrase
(e.g. properties in Noida)


50 Keywords    Minimum Duration Period : 30days
  All India Location Based Global
Location of Ads 60% in Top Three 60% in Top Three 60% in Top Three
Number of Ads 1 1 1
Category A Cost INR 2700 Per Day INR 1800 Per Day INR 4800 Per Day
Category B Cost INR 4800 Per Day INR 2700 Per Day INR 8400 Per Day
Area Covered All India Any 6 Cities Global
Type of Keywords Keyword of Three or More Phrase
(e.g. properties in Noida)
Keyword of Three or More Phrase
(e.g. properties in Noida)
Keyword of Three or More Phrase
(e.g. properties in Noida)
 
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